RESEARCH & PLANNING
Market Research & AnalysisCuny Communications conducts in-depth market research and analyses so that you gain valuable insight into your markets, are able to make the most informed business decisions possible, and create strategies for the greatest community impact.
Marketing & Communications PlanningWe believe failing to plan is planning to fail. An effective marketing and communications plan supports your regular business functions and serves as a guide for you to reach your business objectives. Complete with action items, timeline, and budget, this is a critical element to your organization’s success.
Brand DevelopmentA brand is not just your logo or the sign on the door. It is everything you say and do and how you say and do it. It is the essence of your organization. Most businesses have a brand but don’t know how to describe it or how to use it to their advantage. Cuny Communications can lead you through a discovery process that will help you to clearly define and develop a brand that will speak to your target audience and move them to act.
Graphic DesignMake your brand come to life with the right vehicles to implement your marketing and communications plan. Whether it is a brochure or an annual report, Cuny Communications will develop a piece that speaks to the desires of your target audience and gets the results you want.
Web DevelopmentCreating a strong web presence is an essential component of your overall marketing mix. Cuny Communications delivers dynamic web designs that are easy to navigate and communicate most effectively to visitors.
Email MarketingEmail marketing is quickly becoming the marketing tool of choice for nonprofits. It has an enormous return on investment and enables you to reach a larger audience for a fraction of the price of traditional direct mail. Working with Cuny Communications will ensure you are appropriately utilizing your email marketing software and implementing the most effective campaign strategies.
PRESS & MEDIA
With strategic messaging through press and media, Cuny Communications can help you position your organization in a favorable light to the general public and your constituents. Press and media coverage will raise awareness of your organization, your mission, and the community you serve, as well as help build your brand.
CAPACITY BUILDING & TRAINING
We understand the nature of small nonprofits serving rural areas and know that continued growth through capacity building activities and training is crucial to long-term organizational sustainability. With our customized training and assistance, Cuny Communications will assist you in building your internal marketing and communications capacity so that you may establish protocol, streamline your efforts, and build the professional skills of your staff.